YeaH1 Group Reality Show Revolutionises Vietnam's Entertainment Industry
KUALA LUMPUR, March 14 (Bernama) -- In alignment with the Vietnamese government's directive to boost the cultural and creative industries, YeaH1 Group's reality music show, titled "Anh Trai Vuot Ngan Chong Gai", has emerged as a transformative force in the country’s entertainment sector.
An adaptation of MangoTV’s Call Me By Fire, this Vietnamese version became Vietnam Television’s highest-rated programme in 2024, topping YouTube’s trending charts, marking a significant leap towards establishing a globally recognised cultural industry that embraces innovation, nurturing talent, and meeting international standards.
Bringing together 33 distinguished men over the age of 30—including prominent figures in music, dance, film, sports, and photography—the show has transcended traditional reality competitions to become a cultural and social movement, according to a statement.
Through its innovative production, it has revitalised traditional Vietnamese art forms such as "Cheo" and "Cai luong", making the heritage more accessible to modern audiences, with one emotionally resonant performance contributing to raising funds for over 100 life-saving heart surgeries.
The show has set new standards in production quality, staging, and lighting, rivalling international counterparts, and has also reignited a passion for Vietnamese music among younger audiences, creating a new wave of music fandom.
With record-breaking television ratings and sweeping multiple national awards, the programme has garnered critical acclaim from industry experts and audiences alike and has been acknowledged by Vietnam’s Prime Minister, reflecting the government’s commitment to fostering a sustainable cultural industry.
Beyond television, the show has left a profound economic impact on Vietnam’s live entertainment sector. Concert tickets for four nights sold out within 90 minutes, with over 140,000 fans expected to attend—setting an industry record.
The programme has also spurred fan-led activities, charitable initiatives, and boosted related sectors such as tourism and advertising. On March 22, at Concert Day 3 in Ho Chi Minh City, fans will attempt to set a Guinness World Record for the Largest Gathering of People Wearing Traditional Vietnamese Clothing, further cementing its role in cultural preservation.
Further amplifying its influence, “Anh Trai Vuot Ngan Chong Gai - The Movie” will offer a cinematic tribute to the production team and participants. The documentary will capture raw and heartfelt moments, preserving the spirit of the show while contributing to the evolution of Vietnam’s entertainment industry.
As Vietnam accelerates efforts to build a dynamic entertainment sector, the show serves as a testament to how strategic investments, artistic excellence, and cultural preservation can enhance the nation’s global presence.
-- BERNAMA