AI-media, Lightning International Partner To Revolutionise Fast Channels
KUALA LUMPUR, May 23 (Bernama) -- AI-Media Technologies Limited (AI-Media), a global leader in live captioning and translation solutions, has announced a major partnership with Lightning International (Lightning), the distributor of Free Ad-Supported Television (FAST) channels.
The collaboration is set to redefine how premium content is delivered and monetised worldwide—making entertainment more accessible and inclusive across languages and cultures.
AI-Media chief executive officer (CEO), Tony Abrahams described the partnership as a game-changer for the industry.
“By making premium content accessible and localised in realtime, we are helping platforms grow audiences and increase revenue while making global content truly inclusive," he said in a statement.
Meanwhile, Lightning CEO, James Ross echoed this vision: "We are excited to collaborate with AI-Media. With this partnership, we are setting a new standard for localisation in the FAST industry, enabling us to unlock new markets, making it possible for every viewer to enjoy our diverse content without any language barriers."
The partnership aims to solve two of the biggest challenges facing FAST platforms: accessibility and localisation. Through AI-Media’s real-time captioning technologies—LEXI and LEXI Translate—viewers anywhere in the world can access live-translated captions in over 50 languages, seamlessly embedded in broadcast feeds.
For instance, a channel previously available only in English can now offer captions in French, German, Italian, or Japanese, instantly expanding its global reach. This opens the door to new audiences and revenue streams that were previously out of reach for content creators and broadcasters.
The partnership offers major advantages for FAST platforms and content owners by increasing engagement and viewership, improving accessibility, unlocking new revenue streams, and offering cost-effective localisation.
AI-Media’s Alta and LEXI Translate solutions generate real-time transcriptions and translations, integrating captions directly into channel feeds. These feeds are then distributed by Lightning’s Hong Kong-based delivery network to FAST platforms around the globe, creating a streamlined and scalable broadcast workflow.
The partnership’s momentum continues with the upcoming launch of LEXI Voice, AI-Media’s new voice dubbing technology showcased at NAB. This innovation enables real-time, alternate-language audio tracks, further enhancing the viewing experience for international audiences and offering additional accessibility for the visually impaired.
-- BERNAMA