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Pensonic Charts Lifestyle-driven Growth Strategy For FY2026

GEORGE TOWN, Oct 24 (Bernama) -- Homegrown appliance maker Pensonic Holdings Bhd is set to strengthen its market position through a lifestyle-driven strategy for the financial year ending May 31, 2026 (FY2026).

In a statement released after the company’s annual general meeting (AGM) today, the group said it will focus on expanding its portfolio of trend-conscious, multifunctional and space-saving appliances, as well as culturally themed designs, particularly in the kitchen appliance segment, which is expected to drive future growth.

It will also intensify digital engagement through social media, influencer partnerships and lifestyle-oriented campaigns to strengthen its connection with younger consumers and enhance overall brand visibility.

The group remains simultaneously committed to advancing its sustainability and community initiatives as part of its long-term commitment to environmental responsibility and social impact.

“The group remains steadfast in its commitment to deliver value, quality and innovation, ensuring Pensonic continues to grow with every generation,” it said.

At its AGM today, founder and chairman Datuk Seri Chew Weng Khak also announced his retirement. He has led the company since it was established in 1965.

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Its fourth quarter performance for the financial year ended May 31, 2025 showed signs of recovery with a net loss of about RM900,000 versus RM13.25 million a year ago. It recorded a revenue of RM99.81 million against RM84.92 million previously.

On a 12-month basis, net loss decreased to RM3.78 million from RM13.61 million a year ago on the back of RM333.77 million in revenue, up 7.9 per cent from RM309.34 million previously.

The group said growth was supported by stronger domestic demand, healthy exports contribution and new lifestyle-focused products targeted at younger demographics drove revenue.

-- BERNAMA