CHINT Global Malaysia To Accelerate Digitalisation, Green Energy Goals Amid Expansion
KUALA LUMPUR, May 26 (Bernama) -- CHINT Global (Malaysia) Sdn Bhd, formerly known as Alpha Automation (Selangor) Sdn Bhd, is well-positioned to accelerate Malaysia’s digitalisation and green energy goals while expanding across Southeast Asia.
The provider of smart electrical equipment and energy systems said it will leverage its 30-year local market experience and technological capabilities globally during this transition.
Backed by an extensive nationwide distributor network and strategic support from CHINT’s Asia-Pacific headquarters in Singapore, it will continue to deliver a comprehensive portfolio spanning low-voltage systems, power transmission and distribution, switchgear, metering technologies, renewable energy solutions and electric vehicle charging infrastructure.
Its solutions support key sectors include manufacturing, commercial buildings, infrastructure, rail transport, solar projects and data centres.
Chief executive officer Tey Siang Leng said the company has evolved from a local solutions provider into part of a global energy network, supporting Malaysia’s transition towards smarter and more sustainable infrastructure.
“This 30-year journey reflects more than business growth; it represents the trust and relationships we have built with our partners across Malaysia,” he said in a statement.
Chief operating officer Jason Su said the company is strengthening its ability to deliver integrated and future-ready electrical solutions by combining CHINT’s global manufacturing capabilities, regional supply chain strengths and understanding of the Malaysian market.
He said this comes as Malaysia enters a new phase of industrial growth and energy transformation, driven by sectors such as data centres, renewable energy, advanced manufacturing and infrastructure development.
“The transition to CHINT Global (Malaysia) reflects a closer alignment with CHINT’s global strategy and reinforces our long-term commitment to the Malaysian market.
“Moving forward, we will continue enhancing our local operations, technical capabilities and customer support network while leveraging CHINT’s global resources to support Malaysia’s industrial development, digitalisation and energy transition,” he said.
Meanwhile, as part of its 30th anniversary celebration and renewed strategic direction following its rebranding, the company is rolling out “Power Up”, a year-long rewards campaign to strengthen engagement with business partners and expand the CHINT ecosystem in Malaysia.
The campaign kicks off with the “Power Builder” Rewards Programme, which runs until July 31, 2026.
Specially designed for switchboard and panel builders, the programme marks the first in a series of dedicated engagements with contractors and distributors.
Established in 1996 as a low-voltage electrical solutions local provider, it has evolved into a trusted partner in Malaysia’s energy ecosystem.
Its growth was built on long-standing collaboration with electrical contractors, switchboard manufacturers, distributors, consultants, developers and industrial clients nationwide.
-- BERNAMA