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BUSINESS • 01/07/2026 12:27 PM

SUGO Hosts First Malaysia Annual Gala, Strengthens Local Community

KUALA LUMPUR, July 1 (Bernama) -- Online social platform, SUGO recently hosted its first annual gala in Malaysia, bringing together more than 100 creators, long-time users and partners to showcase its growing creator ecosystem and blend of entertainment and social connection.

The gala was held to celebrate SUGO's growing community through an intimate yet energetic gathering, featuring awards recognising creators, agencies and partners for their outstanding contributions to the platform over the past year.

Designed for young users, SUGO offers interactive features including live streaming and voice chat rooms. Since its launch in 2021, SUGO has expanded rapidly across international markets, driven by its companionship-orientated social experience, highly localised operations and high-quality content.

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“In Malaysia, SUGO is building an open and vibrant community for young people, where users can build meaningful connections, find a sense of belonging, and enjoy authentic and engaging social experiences,” a SUGO Malaysia representative said in a statement.

After entering the Malaysian market in 2024, it established a mature creator ecosystem, expanded its brand presence and strengthened its market position.

According to Sensor Tower, SUGO has consistently ranked among Malaysia's top-grossing social applications on both the App Store and Google Play over the past year. In June 2026, the platform reached the top spot on Malaysia's App Store Top Grossing Social Apps chart.

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Looking ahead, SUGO will continue to strengthen its presence in Malaysia by enhancing the user experience, launching more innovative online and offline community initiatives, and fostering a more vibrant and sustainable social ecosystem.

-- BERNAMA

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