Meltwater Expands MCP Capabilities For AI Assistants 

KUALA LUMPUR, July 9 (Bernama) -- Meltwater has expanded its Model Context Protocol (MCP) capabilities by introducing new tools that enable artificial intelligence (AI) assistants to perform actions within the Meltwater platform, including accessing insights, creating reports and tracking alerts in real time.

The company said the expanded MCP allows AI assistants to build on existing projects within the platform, enabling users to generate news summaries, brand health reports and social media trend analyses using Meltwater's licensed media and social intelligence.

Meltwater Chief Product Officer, Chris Hackney said the enhancement allows users across organisations to access trusted intelligence directly through the AI tools they already use.

“Meltwater MCP means the analyst, the executive, and the intern can all ask the same question and get the same quality of answer, grounded in real Meltwater data,” he said in a statement.

Meanwhile, its Chief Technology Officer, Aditya Jami said the expanded MCP enables teams to use trusted Meltwater intelligence through their preferred AI assistants while allowing them to take action on the information rather than simply retrieve it.

Meltwater said its platform analyses more than 1.3 billion documents daily, providing media, social media and influencer intelligence for public relations, communications and marketing teams.

According to Meltwater, the expanded MCP is now generally available to its customers following more than a year of pilot programmes.

-- BERNAMA