Indonesia’s Creative Sector Leverages AI Solutions, Opens Doors For Selangor Collaboration
BANDUNG, July 11 (Bernama) -- The visit to Indonesia’s creative industry under the Selangor International Business Summit (SIBS)@ASEAN highlighted how artificial intelligence (AI) is becoming a supporting infrastructure for everyday life, as Selangor and Indonesia explore opportunities for collaboration and the deployment of AI solutions across industries.
The visit to Bandung-based creative companies showed how AI is being applied beyond creative and entertainment applications to develop solutions for heritage conservation, education and religious services.
One of the companies, Curaweda Palagan Innotech, which is mainly involved in integrated management systems and generative AI, has created a dynamic platform that unites coordination, refines decision-making, and drives efficiency through smart, real-time insights.
The company also offers solutions for the preservation and conservation of Indonesia’s culture and heritage through total digitalisation.
Curaweda chief executive officer Azhar Muhammad Fuad said the company has partnered with museums to develop Lorong Waktu Sejarah (Lotus), which creates value for historical and cultural tourism through the digitalisation of museum collections and heritage assets.
“This is important as funding is an issue for museums, as they do not have enough funds to run them.
“At the same time, it is also timely for historical artefacts to stop being displayed in glass boxes,” he told delegates who joined the industry visit organised under the SIBS@ASEAN Bandung Edition.
He added that the company adopts ethical AI, where every input and output can be scientifically verified, guided directly by historians, archaeologists and traditional rulers.
“All artefacts, characters and other objects are directly sourced from primary references, and every stage is validated by the responsible entities,” he said.
Elaborating on the financial impact, Azhar said monthly revenue at Keraton Kasepuhan Cirebon increased from between 50 million rupiah and 100 million rupiah to between 100 million rupiah and 200 million rupiah following the integration of AI into the visitor experience.
Beyond enhancing visitors’ experiences, he said the platform also enables museums and historical sites to better understand visitor behaviour through AI-generated analytics.
Using data collected from the platform, museums and heritage operators can identify visitor demographics, movement patterns, spending behaviour, food preferences, and the attractions that receive the highest engagement.
“The data helps museums and historical sites design programmes, exhibitions and tourism packages that better match visitors’ interests, while creating new business opportunities for surrounding communities and local vendors.
“We also noticed that about 30 per cent of our visitors came because of Curaweda’s AI integration.
“Imagine the faces, features and characters of ancient figures being recreated through AI, allowing the younger generation to visualise and better understand what happened in the past,” he said.
Beyond heritage conservation, immersive technologies are also being applied to religious education.
Another company, Metadigi, is developing a virtual reality (VR)-based hajj simulation platform to help prospective pilgrims gain a clearer understanding of their journey to Makkah before departure.
A company representative said the simulation programme is expected to be completed by September this year.
He said the current challenges faced during hajj training include limited space, unrealistic simulations, and face-to-face practical sessions that must be conducted in large groups and require spacious venues.
“Our solution combines customised VR software, customised motion treadmills and guided rite simulations to provide a more immersive and realistic training experience.
“The platform complements existing face-to-face practical sessions by allowing prospective pilgrims to familiarise themselves with every stage of the pilgrimage before arriving in the Holy Land,” he said.
He said there is significant market potential for the technology, given Indonesia’s annual hajj quota of about 221,000 pilgrims and the current waiting list of approximately 5.7 million people.
Indonesia also recorded about 1.6 million umrah pilgrims last year, presenting another sizeable market for immersive hajj training solutions.
The industry visits demonstrated how Indonesia’s creative sector is expanding beyond entertainment, with technologies commonly associated with animation, gaming and AI increasingly supporting heritage preservation, religious education and other public services.
During the visit to Agate Academy, the education arm of Indonesian game developer Agate, chief executive officer Restya Winda Astari said the academy equips aspiring game developers aged 16 and above with industry-standard tools and practical skills aligned with the needs of the gaming industry.
Astari said Malaysia’s game development ecosystem appears to be more advanced than Indonesia’s, offering opportunities for regional knowledge exchange and collaboration.
“As far as I know, we do not have a programme with Malaysia yet, but soon we hope to have a programme in collaboration between the two countries,” she said.
Apart from visits to the creative industry, the Selangor delegation visited several industrial hubs across West Java to explore collaboration opportunities in six key sectors.
The programme covered aerospace, rail and mobility, creative industries, as well as energy and utilities, with discussions centred on cross-border connectivity, digital innovation, and renewable energy.
The delegation also engaged stakeholders in property development and technology, gaining insights into urban planning, innovation ecosystems, technology parks and smart city solutions.
These visits also reflected the growing opportunities for collaboration between Selangor and Indonesia’s creative and innovation ecosystems ahead of the main Selangor International Business Summit 2026, to be held from Oct 14-17, 2026, at the Kuala Lumpur Convention Centre (KLCC).
-- BERNAMA