Exclaimer Streamlines Email Signature Services With MSP Connect

KUALA LUMPUR, Aug 20 (Bernama) -- Exclaimer, the leader in email signature management, has launched MSP Connect, a new partner programme enabling managed service providers (MSPs) to provision, manage and grow centralised email signature services across multiple customer environments.

Exclaimer in a statement said the launch is part of its channel-first growth strategy, with partners already accounting for approximately 30 per cent of annual recurring revenue and its global channel ecosystem comprising roughly 5,000 partners.

Its Chief Operating Officer, Jim Turner said the company’s previous offering was not easy enough to use and its billing model did not reflect how MSPs run their businesses, while MSP Connect removes unnecessary steps, gives partners more control through self-service and aligns billing with what their customers use.

Without centralised control, signature updates are made user by user or device by device, consuming information technology (IT) time and making disclaimer, brand and contact consistency difficult to enforce. Exclaimer addresses this with one centrally managed service across Microsoft 365 and Google Workspace.

Bringing together a consumption-based commercial model, a redesigned self-service portal, dedicated channel support and not-for-resale licensing, MSP Connect allows partners to manage customers centrally and align costs with actual usage rather than paying for licences that are no longer in use.

Exclaimer said MSPs are able to add a recurring service to existing Microsoft 365 and managed services relationships without introducing a complex deployment or support burden. Partners can generate licence margin, bundle Exclaimer into broader managed service packages and generate additional revenue through signature design, deployment and ongoing management.

MSP Connect includes consumption-based billing, in which MSPs pay a predictable monthly fee based on actual customer usage; Professional Services Automation (PSA) integrations; and centralised self-service, which provides MSPs with a single place to provision and manage email signatures across multiple customer environments.

In addition, MSPs have access to a dedicated channel account manager to support onboarding, positioning and growth, while partners receive a not-for-resale (NFR) licence so their teams can use and demonstrate the product.

The platform also supports fast deployment by using directory data to populate approved signature attributes across Microsoft 365 and Google Workspace. Depending on the customer environment, an MSP can deploy the service in under an hour without a heavy integration project or mandatory professional services.

-- BERNAMA