Boomi Accelerates Bakers Delight’s Digital Rollout
KUALA LUMPUR, Sept 2 (Bernama) -- Boomi, the data activation company for artificial intelligence (AI), announced that Bakers Delight has modernised its digital marketing systems using the Boomi Enterprise Platform, significantly reducing the time required to roll out new systems.
In a statement, Boomi said the deployment has also given the Australian-owned bakery franchise greater agility to respond to changing market conditions.
Boomi Chief Technology Officer (CTO), APJ, David Irecki said Bakers Delight’s approach demonstrates how integration can serve as a strategic business capability to accelerate innovation and improve agility.
Meanwhile, Bakers Delight CTO, Keng Ng said the company needed a foundation that could support rapid, low-cost deployment of new systems while eliminating the cost and complexity of repeatedly re-engineering integrations.
The company, which operates more than 700 stores across Australia, New Zealand, Canada and the United States under the Bakers Delight and COBS Bread brands, is preparing for a major technology renewal in early 2027.
Bakers Delight implemented Boomi’s Data Hub and API Management capabilities across customer, product, store location, promotion, coupon and order processes, creating a reusable integration architecture that connects its digital marketing platforms without requiring major changes to core enterprise resource planning and point-of-sale systems.
The reusable architecture helped accelerate deployments of Klaviyo, Shopify and Talon.One, which went live in three, four and nine months respectively across the company’s global franchise network. Centralised integration and master data also enabled Bakers Delight to respond quickly to cost fluctuations in early 2026 by revising prices consistently across systems.
Boomi’s consulting support helped establish the integration programme, while the company’s internal data engineering capabilities and technology vendors supported subsequent implementations.
The integration platform is expected to support further digital expansion by enabling richer enterprise data collection and laying the foundation for the use of AI and AI agents across the business.
-- BERNAMA