Chinese Exports To Latin America Reach Nearly US$300 Bln - Euromonitor International
KUALA LUMPUR, Sept 10 (Bernama) -- Chinese brands are rapidly deepening their footprint in Latin America’s consumer market, with exports from China to the region reaching nearly US$300 billion in 2025, a seven per cent year-on-year increase, according to market intelligence company Euromonitor International. (US$1 = RM4.06)
The Rise of Chinese Brands in Latin America report noted that Chinese companies are moving beyond exports, investing in local manufacturing, supply chains and commercial operations across a consumer market of more than 650 million people.
“From consumer electronics to fashion and foodservice, Chinese brands visible on shelves, online platforms and city streets are the most visible sign of a deeper economic transformation reshaping the region,” said Euromonitor International head of research for Asia Pacific, Tim Chuah in a statement.
Latin America offers Chinese companies access to one of the world's largest underpenetrated consumer markets. Investment across the region is supported by rising e-commerce adoption, abundant natural resources and strategic trade links.
Euromonitor International said Chinese brands have already built strong positions in consumer electronics, appliances and electric vehicles through competitive pricing, innovation and local investment. Consumer appliance sales volume was around 55 per cent higher in 2025 than in 2020, rising by around 10 per cent year-on-year.
In addition, the growing influence of platforms such as TikTok and Instagram have driven Chinese brands to adapt global digital strategies to local market conditions, building awareness and reaching consumers directly.
The market intelligence company added that competitive pressure is becoming structural rather than cyclical. Chinese brands are no longer simply market challengers but are becoming long-term, embedded competitors capable of reshaping market dynamics in Latin America.
Furthermore, the next phase of growth is extending into consumer foodservice, where technology-enabled platforms are reshaping purchasing behaviour. Delivery accounted for 25 per cent of consumer foodservice value sales in Latin America in 2025, up 59 per cent in value terms since 2019.
By 2030, delivery is expected to represent nearly one-third of all foodservice, with the region presenting a significant opportunity for Chinese brands with expertise in digital ordering, logistics integration and delivery-first operating models.
-- BERNAMA