Equativ Becomes Technology Partner For ChatGPT Ads

KUALA LUMPUR, Sept 23 (Bernama) -- Equativ, an independent end-to-end media platform, has become a technology partner of ChatGPT Ads, enabling brands and agencies to advertise on the platform through bespoke ad formats, layouts and messaging tailored to different stages of the customer journey.

The partnership allows Equativ to support advertising campaigns across stages, including brand discovery and purchase intent, helping advertisers engage users within ChatGPT conversations.

"Our strategy has always centred on consumer-centric solutions, and building on over a decade of native advertising and contextual technology, we are uniquely positioned to help brands show up meaningfully within ChatGPT conversations while preserving the user experience that makes the platform so valuable," said Equativ Chief Commercial Officer, Ben Skinazi.

In a statement, Equativ said it has developed its proprietary Equativ Ad Studio, a full-funnel tool designed to recommend customised targeting and creative strategies for advertisers using ChatGPT Ads.

The company said the tool draws on its experience in native advertising and contextual technology, as well as lessons from live ChatGPT Ads campaigns, to help advertisers optimise visibility, brand discovery and purchase intent.

The partnership currently covers markets including Belgium, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Poland, Spain, the United Kingdom and the United States, with additional countries to be added as ChatGPT Ads expands.

Equativ said brands and agencies interested in activating ChatGPT Ads campaigns through its platform can obtain further information from the company.

-- BERNAMA