China Eyes Stronger Malaysia-China Halal Trade
By K. Naveen Prabu
KUALA LUMPUR, Sept 24 (Bernama) -- The China Pavilion at the Malaysia International Halal Showcase (MIHAS) 2026 is seeking to strengthen Malaysia-China halal trade by expanding business links and exploring opportunities across the halal supply chain.
China Pavilion project manager Mason Mei Xiao Qing said MIHAS provides a platform for Chinese companies to introduce their products and supply-chain capabilities while establishing business connections in Malaysia.
“MIHAS is a top-tier platform in Southeast Asia. We joined the show to connect Chinese companies with Malaysia, and we also want to introduce our products and supply chains to boost business links and achieve win-win cooperation,” she told Bernama at the BERNAMA Mobile Studio at MIHAS 2026.
Mei said Malaysia's geographical position in Southeast Asia is among the factors attracting Chinese companies to the showcase, alongside opportunities to meet potential clients and exchange industry knowledge.
“At MIHAS, we can meet clients face-to-face, develop new business relationships and exchange knowledge. We can also discuss industry developments, as MIHAS brings together the entire halal industry chain,” she said.
Mei added that the Chinese delegation at this year's MIHAS is showcasing products spanning several segments of the halal supply chain, including processed food, packaging materials and food-processing machinery.
On China's import interests, Mei pointed to agricultural and livestock raw materials, including beef, dairy products and spices.
“Actually, I’m more interested in imports at MIHAS because I always see some special foods that I am seeing for the first time in Malaysia. They make me very interested. So maybe next time, I want to see more products,” she added.
Looking ahead, Mei said she hopes future participation will feature a wider range of products, while Chinese businesses could also explore products available from Malaysia and other exhibitors at the showcase.
MIHAS 2026, which runs from Sept 23 to 26 at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur, is expected to attract 50,000 visitors from 45 countries.
-- BERNAMA