Mary Kay Launches K-Beauty Texture Edit Skin Care Collection
KUALA LUMPUR, Oct 6 (Bernama) -- Mary Kay Inc has launched the K-Beauty Texture Edit, a special-edition skin care collection that builds on the momentum of its largest consumer-facing global brand platform, Beauty Is More Beautiful Shared, which was unveiled in September.
Inspired by Korea's globally influential skin care and self-care philosophy, the K-Beauty Texture Edit brings playful textures, innovative ingredients and elevated beauty experiences designed to resonate with a global cultural beauty movement captivating the next generation.
Mary Kay in a statement said the trend-forward collection includes three Korea-made products, namely the Mary Kay Melt-In Cleansing Balm, Mary Kay Snail Gel Face Patches and Mary Kay Collagen Moisturizing Gel.
The launch marks another milestone in the company’s ongoing evolution as it expands its global reach, connects with a new generation of beauty enthusiasts and continues to support its Independent Beauty Consultants and loyal customers.
The special-edition collection brings the platform’s philosophy to life through products designed to spark discovery, conversation, and shared beauty experiences, reflecting Mary Kay’s strategy of blending globally inspired innovation with the personalised service and relationships that remain central to the company experience.
Each product in the collection fits easily into an existing routine, featuring a transformative balm-to-oil-to-milky cleanser, cooling hydrogel face patches and a bouncy jelly moisturiser.
Through its global network of Independent Beauty Consultants, Mary Kay continues to create personalised beauty experiences that connect customers with products, education, and community. The collection extends that opportunity by giving consumers a fresh way to explore one of the world's most influential beauty movements through a trusted global brand.
The Mary Kay K-Beauty Texture Edit is available from Oct 5 on Mary Kay’s website and through Mary Kay Independent Beauty Consultants in participating markets worldwide, while supplies last.
-- BERNAMA