e-Commerce Bill Can Promote Consistent Standards Across Industry - Lazada

KUALA LUMPUR, Oct 12 (Bernama) -- The new E-Commerce Bill, to be tabled in the next parliamentary sitting, can offer an opportunity to strengthen consistent standards across the industry, according to Lazada Malaysia.

Khairil Ahmad, the e-commerce platform’s vice president of government affairs and public policy, said seller verification, measures against counterfeit products, clear returns and refunds, and responsible platform governance are already part of how Lazada operates.

“Consistently applied standards protect shoppers and help responsible local sellers compete on quality, service and value. As Malaysians navigate cost-of-living pressures, affordable shopping must also be dependable shopping,” he said in a statement today.

In his Budget 2027 speech in Parliament on Friday, Prime Minister Datuk Seri Anwar Ibrahim said the E-Commerce Bill tabling is part of efforts to strengthen accountability among online platforms and sellers.

He also announced a RM10 million allocation for Jom Beli Produk Malaysia (Jom Malaysia) -- the rebranding of the Buy Malaysian Goods campaign -- to bring rural products and high-value services onto digital platforms and into overseas markets.

Commenting on the Jom Malaysia allocation, Khairil said it reinforces the government’s push to bring Malaysian products and services to wider markets.

“Lazada is already working closely with the Ministry of Domestic Trade and Cost of Living (KPDN) under Jom Malaysia to help homegrown brands reach more consumers.

“Our contribution connects visibility with practical means to sell: creators and marketing tools to help brands attract interest, while payments, logistics and customer support help fulfil that demand,” he said.

Khairil said the government’s RM142 million allocation to strengthen the National Information Dissemination Centre (NADI) recognises the importance of digital entrepreneurship.

“Budget 2027 provides a strong foundation for government and industry to build a more trusted and competitive digital economy.

“Lazada will continue to support this ambition through dependable shopping, practical seller training and technology that helps Malaysian brands reach more customers and earn their loyalty,” he said.

Khairil noted that progress should be felt in everyday commerce, with greater confidence in every ringgit spent, more repeat business for Malaysian brands and opportunities to grow beyond their existing markets.

-- BERNAMA