Qingyang Hosts China Apple Conference, Eyes Overseas Markets
KUALA LUMPUR, Oct 21 (Bernama) -- The 2026 China Apple Annual Conference and Qingyang Apple Expo opened on Oct 18 in the Chinese city of Qingyang, with a focus on using digital technology to drive the development of the country’s apple industry.
Held at the Qingyang Folk Culture Park, the event runs under the theme "Digital Empowerment, Smart Computing for Apple Prosperity – Promoting High-Quality Development of the Apple Industry".
It brought together officials from central government ministries and local authorities, industry experts, and more than 280 fruit enterprises and traders from 26 provinces, autonomous regions and municipalities. International students, media and social media influencers also attended.
Activities include an apple exhibition and sales market, production and sales matchmaking sessions, tours of smart orchards, live-streamed sales initiatives supporting agriculture, and a cultural carnival, according to a statement.
Qingyang has 1.33 million mu of apple orchards, and the industry’s full supply chain generates output worth over 12.5 billion Chinese yuan. The city’s apples are sold across China and exported to 13 countries, supporting jobs and incomes for more than 300,000 people. (100 Chinese yuan = RM61.10)
The city lies within what is known as the golden apple-growing belt between 35 and 37 degrees north latitude, and is regarded as one of China’s best regions for growing high-quality apples. Its apples have been awarded the title of "Famous Fruit of China", with a brand value of 8.056 billion Chinese yuan.
Industry experts at the conference called for the fruit industry’s development to continue through high-quality varieties, technology, branding, and digital and intelligent solutions.
Local officials said they would continue to strengthen the region’s public brand, improve industrial efficiency, and help Qingyang apples expand further in the domestic market and into international markets.
-- BERNAMA