World Cup Fever May Inject Up To RM2.1 Bln Into Malaysia’s F&B Sector, Economist Says
By Muhammad Fawwaz Thaqif Nor Afandi
KUALA LUMPUR, June 28 (Bernama) -- Football fever during the FIFA World Cup 2026 could inject between RM1.2 billion and RM2.1 billion into Malaysia's food and beverage (F&B) industry as fans flock to “mamak” outlets, cafes, and restaurants to catch live matches, according to an economist.