Spain Tops Summer 2026 Business Travel Destinations: Holafly Study

KUALA LUMPUR, June 26 (Bernama) -- Spain is the leading destination for business travellers this summer, followed by Japan and the United States, according to Holafly's Summer Travel & eSIM Report 2026.

The company said Spain continues to attract both business and leisure travellers at scale, while Japan's ranking reflects its growing importance in the Asia-Pacific business landscape.

The United States ranked third, followed by France, with Italy, the United Kingdom, Canada, Germany, the United Arab Emirates (UAE) and Greece completing the top 10 destinations.

Holafly for Business Vice President, Alex Bryzowski said business travel is increasingly influenced by destinations that combine economic relevance with accessibility, infrastructure and international appeal.

“Business travel today is about much more than attending meetings,” he said in a statement.

According to the report, the UAE remains one of the few destinations whose appeal is driven primarily by business activity, supported by its position as a regional hub for finance, technology, trade and international events.

The report said the findings reflect a shift in business travel patterns as professionals increasingly seek destinations that support both work and lifestyle amid more flexible working arrangements.

Holafly is a global eSIM provider offering digital connectivity solutions for leisure and business travellers in destinations worldwide.

-- BERNAMA