MATRADE Invites Malaysian Firms To Join INSP MIHAS 2026, Targets Rm2 Bln Export Sales
KUALA LUMPUR, July 8 (Bernama) -- The Malaysia External Trade Development Corporation (MATRADE) is inviting Malaysian companies to register for the International Sourcing Programme (INSP), to be held alongside the 22nd Malaysia International Halal Showcase (MIHAS) 2026.
The event is set to take place at the Malaysia International Trade and Exhibition Centre (MITEC) on Sept 23-26, 2026.
MATRADE said the success of INSP MIHAS 2025, which generated RM3.63 billion in sales, has fuelled international buyer interest in the 2026 edition.
“Beyond the conventional halal food and beverage segment, this year’s edition is also seeing growing interest in services sectors,” it said in a statement.
MATRADE said the INSP MIHAS programme connects pre-qualified international buyers with Malaysian exporters of halal products and services through pre-arranged one-on-one business meetings across key halal sectors.
“As buyer meeting slots are limited and allocated through a structured matching process, Malaysian companies are strongly encouraged to register early through the online portal,” it said.
MATRADE chief executive officer Abu Bakar Yusof said the trade promotion agency aims to secure RM2 billion in export sales from INSP MIHAS 2026.
“For this year, we are targeting approximately 300 buyers, including 50 premium buyers, to attract high-quality decision-makers and create greater business opportunities for Malaysian companies.
“To date, we have attracted interest from more than 500 international buyers across 55 economies, and we encourage Malaysian companies to register early to maximise their business matching opportunities,” he said.
He also said that since MIHAS was launched in 2004, the INSP component has generated more than RM20.62 billion in export sales, benefiting 10,600 Malaysian companies through 67,200 structured business meetings involving nearly 8,000 international buyers.
According to Abu Bakar, MIHAS 2026 is expected to generate total sales of RM4.50 billion, including export sales under the INSP.
"As it stands, 15 per cent of the interested buyers are returning buyers, demonstrating sustained confidence in Malaysian exporters and the value they continue to offer in global markets," he said.
INSP MIHAS 2026 will feature a wide range of products and services from various sectors, including agricultural produce, apparel and garments, beverages, education, fashion accessories and textiles, footwear, franchising, gifts and jewellery, gloves, and information and communication technology.
It will also feature Islamic financial services, logistics, machinery and equipment, packaging and containers, palm oil products, pet products, pharmaceuticals, ready-to-eat food, as well as toiletries and cosmetics.
Registration for the INSP MIHAS 2026 programme is open until July 31 through the INSP MIHAS online portal and the MADANI Digital Trade Platform.
--BERNAMA