Hong Kong Secures LEAP East As Exclusive Asian Host Until 2029
KUALA LUMPUR, July 13 (Bernama) -- The Hong Kong Tourism Board (HKTB) has partnered with LEAP East’s organiser to secure Hong Kong as the exclusive Asian host city for LEAP East from 2027 to 2029.
LEAP East, the Middle East’s flagship technology exhibition, recently made its Asian debut in Hong Kong over three days ending July 10, attracting more than 25,000 participants, 55 per cent of whom were non-local and 45 per cent local.
“This significant partnership not only demonstrates the global industry’s confidence in Hong Kong but also affirms Hong Kong’s status as the World’s Meeting Place and a hub for innovation and technology, as well as its role as a ‘super-connector’ and ‘super value-adder’.
“By bringing together tech and innovation enterprises, investors, research institutions and innovative talent from around the world, Hong Kong is fostering cross-regional and cross-industry collaboration,” said HKTB Chairman, Dr Peter Lam in a statement.
Meanwhile, Tahaluf Chief Executive Officer, Mike Champion said Hong Kong, as the host of LEAP’s first flagship edition outside the Middle East, is the perfect platform to connect Middle Eastern technology enterprises with Asian businesses while creating opportunities for Asian companies to engage with partners across the Gulf.
“I look forward to partnering with HKTB over the next three years to build LEAP East into a premier international platform that brings together global innovation and fosters cross-regional collaboration,” added Champion.
According to Dr Lam, more than 100 major International Meetings, Incentives, Conferences and Exhibitions (MICE) events were held in Hong Kong in the first half of this year, following HKTB's efforts to secure, facilitate and support the events.
“Looking ahead, even more world-renowned international MICE events across diverse sectors such as medical science, food science and technology, lifestyle, innovation and technology, aviation and transport will be hosted in Hong Kong,” said Dr Lam.
The HKTB will continue working with the MICE industry and partners to attract more large-scale international MICE events to Hong Kong, enriching the city's year-round events calendar, attracting more high value-added visitors and enhancing their overall business travel experience.
-- BERNAMA