SeenThis Connects Claude, ChatGPT To Build Video Ads

KUALA LUMPUR, Nov 6 (Bernama) -- Stockholm-based video advertising company, SeenThis has launched SeenThis Studio MCP, which connects artificial intelligence (AI) tools such as Claude and ChatGPT to SeenThis Studio platform, allowing them to build video ads from a single brief.

“AI is changing how every agency works, and video advertising is next. SeenThis has always built the technology behind the ad, from creation to delivery, and SeenThis Studio MCP puts that technology to work for the AI tools agencies already rely on,” said SeenThis Chief Executive Officer, Jesper Benon.

The tool uses Model Context Protocol (MCP), an open standard for connecting AI tools to other software, and is available in early access to a limited group of agencies and brands, the company said in a statement.

Teams share a brief with the AI tool they already use, which then builds and animates editable video ads in the required formats, creates versions for different markets, languages and offers, and shares previews for client approval.

“Your AI tool knows your brand. Our engine knows how an ad has to work. The more SeenThis Studio can do, the more your AI tool can do,” said SeenThis Chief Product and Technology Officer, Mark Pasternak.

SeenThis said early tests showed production time cut by more than 90 per cent, with complex video ads that would normally take most of a working day ready in under an hour.

Approved ads can be sent directly from SeenThis Studio to the DV360 advertising platform and to social media platforms such as Meta and TikTok.

-- BERNAMA