Criteo Expands Southeast Asia Presence Through Tyroo Partnership
KUALA LUMPUR, Sept 17 (Bernama) -- Criteo, the global commerce intelligence platform, has announced a strategic reseller partnership with Tyroo Technologies to promote its performance media solutions to advertisers in Thailand, Malaysia and the Philippines.
In a statement, Criteo said the partnership would extend its on-the-ground presence and provide advertisers in the three markets with more direct access to its commerce intelligence platform as they scale artificial intelligence (AI)-assisted commerce strategies.
Criteo Managing Director for Southeast Asia, Sukesh Singh said the partnership would help expand the company’s coverage in Thailand, Malaysia and the Philippines and support advertisers in activating AI-assisted commerce campaigns.
“As commerce continues to grow across Southeast Asia, we are confident this partnership will help advertisers in these markets reach high-intent audiences more effectively across channels and drive full-funnel outcomes through our commerce intelligence platform,” he said.
Meanwhile, Tyroo Country Head for India, Bharat Arora said the company would leverage its local teams and infrastructure to help advertisers and global brands access Criteo’s commerce intelligence capabilities across Southeast Asia.
Criteo said Tyroo’s regional presence, market expertise and existing advertiser relationships would strengthen its support for customers across the three markets.
The company said it has worked with Tyroo in India since 2021, with the expansion into Thailand, Malaysia and the Philippines marking the next phase of the partnership.
-- BERNAMA