AI-Powered Elsa Corp Enters Malaysia's English Proficiency Market
KUALA LUMPUR, June 26 (Bernama) -- San Francisco-based Elsa Corp has entered the English proficiency market in Malaysia by appointing K-Pintar Sdn Bhd and Cedar Tech Training Sdn Bhd as its authorised partners in the country to help organisations improve workplace English communication performance.
The firm is a developer of artificial intelligence (AI)-powered English communication platforms.
Its vice president of revenue, Will Polese, said ELSA Corp developed the learning platform with all content aligned to the Test of English as a Foreign Language (TOEFL), International English Language Testing System (IELTS), and Cambridge English standards.
"The platform assesses each user's native language and proficiency level before generating a personalised learning path. Users select an AI coach by gender and preferred accent, either American or British, with daily recommended sessions of approximately 15 minutes.
"Feedback on the platform goes down to the finest detail. A mispronounced sound is flagged immediately, and the correct articulation is demonstrated," he said in a statement.
ELSA Corp said the aviation sector illustrates the platform's industry depth with terminology for pilots, cabin crew, and ground staff already embedded in the system.
Meanwhile, K-Pintar founder and chief executive officer RA Thiagaraja said Malaysian organisations are losing ground not because their people cannot speak English but because they cannot perform in the language when it counts. "Every year, businesses here lose deals, lose clients, and lose talent, not because of a language gap, but because of a performance gap. That is exactly what we are here to fix," he added.
Thiagaraja said the biggest hurdle remains convincing decision-makers that proficiency and performance are not the same thing. He added that the platform operates on a subscription basis and is available on mobile and desktop devices.
-- BERNAMA